One popular misconception about the Google AdSense program is that the portion of the payment that you get varies depending on many metrics. Some people worry that to get the maximum revenue out of Google you should only display adverts on high click through pages and adverts on pages that don't get clicked will reduce your portion of the payout.
This is wrong!
First, sign into your AdSense account and go to the My Account tab across the top. Scroll down to the bottom to Property Information section (right at the bottom of the page) and there is a declaration there as to the percentage of each click's cost that you are earning. And that is 68% on content clicks and 51% on search clicks. As you can see these amounts are fixed. So forget these ideas that you are punished if your click rate is low - that's for Google AdWords.
What is the earning potential? So for clicks on adverts within your content, you are earning 68% of what the advertiser is paying for that position. Therefore, maximising what they are paying is all that is limiting how much you earn per click. And for this we have to look at your niche. If your website is in a high paying market, such as financials, then a few dollars per click is not unusual and I have even experienced far more than that. However, in niches where there is not much advertiser competition you might be looking at $0.01 per click, or less!
If you are wondering where you fall in the scale then do a few searches that are relevant to your website and see how many adverts are appearing to the side of the screen.
After that, the only limit is your own traffic. The more traffic on your website the more opportunities of getting clicks. Well, sort of.
It is not just how many people are on your website, but what sort of people are there. If you have thousands of regular readers on your site every day then you might actually have a lower income than with a few hundred visitors finding your site every day. Regular readers are more loyal and less likely to click off your site than someone who is browsing and content to click around for a while.
Your site's AdSense earning potential There are three factors then that determine your income potential:
1) How profitable your niche is 2) How many visitors you are getting 3) Whether your visitors are mainly loyal, or passing through
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