As webmasters we are tasked with the job of organizing a web page to be effective and user friendly at the same time. When designing a web page, often the last area a designer tackles is the position of ads on the page. Lets face it in most cases the aim of a website is to make a little money for the webmaster, whether that be by sell their own products or by advertising the products of others.
There are many examples out there of websites that have taken very little time thinking about their ad placement, they place ads in every available space on the site. The effect of this is an overly poor user experience, confusing layouts, and ultimately low click through rates on the ads they do display.
Take some time as the over the layout of the websites you create and as a webmaster always have a clear idea over where ads will be placed on the page. Also bear in mind that more is not necessarily better. Too many ads on one page and your users will literally become blind to them, you may get a few accidental clicks here and there but the cash generated by these is likely to be relatively low and will likely decrease over time.
Rather than bombarding people with ads all over the place choose locations where there is a proven natural click through advantage. For example banner ads halfway down the page on the right hand side are between three and ten times more likely to attract customers than banner ads appearing at the top of the screen. It may seem counter intuitive, after all the most common place you will see a banner is at the top of the screen but believe me this is not the best place to advertise using things like AdWords.
Think about it, presumably your users have come to your page for a reason. Maybe they were attracted by an article or forum post, how they got there does not really matter the point is that they want something from that page. To bombard them with ads before they have found what they are looking for is in my humble experience an in-efficient way to build a web page.
Try to include ads after your main page content or down the right hand side of the screen next to the browsers scroll bar. Reason being that the user has at these points taken what they wanted form the page and will be most receptive to outside advertisement.
In short use your common sense as a webmaster when placing ads after all nobody knows your website like you do. Try to include them at a point when the user is most likely to have finished browsing and may be looking for another page. Stick to this basic principle and you will in the long run receive much better Click through rates.
Make Money With Google - 3 Tips To Improve Your AdSense Earnings Choosing PPC Services for Online Businesses Google AdSense Tutorial - Why Borders Form The Frontier Between Making Money And Making Nothing Google AdSense Tutorial - What Size Is The Best For My Ads? Three Pivot Points To Make A Lot Of Cash With Google AdSense Using All Of Your AdSenses
0 comments:
Post a Comment