Saturday, December 8, 2012

Tools For AdSense


If you are considering trying to make some money with Google's AdSense, it is worth doing some study first. After all, you have a number of things to think of before you start. These are things like the colour, the size and the position of the adverts themselves, but you also need to know Google's rules for letting you use AdSense. For example, there are restrictions on how many ads and search boxes you can put on any one page, but not on any one website.

Google itself provides a ton of knowledge about which are the best size ads to use and where to position them. The first thing for anyone wanting to use AdSense to do is go and read what Google has to say on its own product.

Experience may have taught you to be a bit suspicious while listening to companies blowing their own trumpet and some scepticism is useful here too.

Google allows three ads, two links and three search bars per page (I think at the time of writing) and if you do not put all this stuff on your web page, Google will write to you suggesting that you do. Take this with a pinch of salt. Google does not care whether you make a living wage as long as everyone makes something, because they get 50% of what you make. Multiplied by hundreds of millions of websites.

Let's take these units one by one. First the search box: why would you want to provide your visitors with an easy escape route? You only get about 4-5 cents for doing it whereas if they click out in another manner you can get $6-$9. Crazy.

Second, the links: links pay out very low per click; far lower than the ads - again look for 5-6 cents a click. They are a waste of time. Third, the ads: the big ads are good earners and so are the skyscrapers. Other ads may do well on your site, they do not on mine and nor does the option of permitting picture ads.

Why put a big box advertisement and then hobble it by allowing one picture ad on it, when you can have four different text ads? Again, crazy. Now, just a thought on this. This is pure speculation you understand: if you put three ads going down your page and a link at the bottom, what occurs?

I have to take for granted that Google will position its most costly ads first to maximize revenue, so as the visitor reads down the page the ads are gradually becoming worth less money.

The reader gets to the bottom of the page and clicks out on your cheapest ads having by passed your expensive ads at the top. So why not only put one large advertisement block and be done with it?

Google gives plenty of help with statistics including which web pages earned the most money and where the surfers came from. Look for their link to Google Analytics and install the small chunk of code on your website. You will learn a lot. Learn to read your cPanel statistics too and study them regularly

If your browser accepts Add-Ons, do a search for 'AdSense' perhaps there are a couple you will find handy.

Make Money With Google - 3 Tips To Improve Your AdSense Earnings   Choosing PPC Services for Online Businesses   Google AdSense Tutorial - Why Borders Form The Frontier Between Making Money And Making Nothing   Google AdSense Tutorial - What Size Is The Best For My Ads?   Three Pivot Points To Make A Lot Of Cash With Google AdSense   



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